Blog Cover Image 1

Cheri Gaudet

Recent Posts

Small Business Email Marketing: The Sixth Commandment

Thou Shalt Experiment

One of the simplest ways to get the most out of your email marketing campaigns is by experimenting with split testing (a.k.a., A/B testing). Systematically varying different elements of your campaign helps you learn more about...

Small Business Email Marketing: The Fifth Commandment

Thou Shalt Not Spam Conference Attendee Lists

Yes, it really is a big deal. Smart businesses use permission marketing principles and avoid sending unsolicited emails like the plague. Aside from the fact that it's prohibited by conferences and...

Small Business Email Marketing: The Fourth Commandment

Thou Shalt Give People Something To Do

Small Business Email Marketing: The Third Commandment

Small Business Email Marketing: The Second Commandment

Thou Shalt Measure Your Email Marketing Efforts Ultimately, one power decides the value of almost every business activity, including email marketing campaigns: the bottom line. It's as simple as revenues minus expenses. Do you know how much...

Small Business Email Marketing: The First Commandment

Thou Shalt Not Manage Your Mailing Lists in Excel