The first step for any internet marketing campaigns is to set your objectives. What do you want your website, email, blog, or pay-per-click campaign to accomplish? Are you looking for new leads, trying to populate a webinar, increase the sale of a certain product or service?
When thinking about your goals, here are a few basic questions you should be able to answer:
- Who are you trying to persuade?
- What are you trying to persuade them to do? (to click on your site, open your email, or post to your blog?)
- What does that person need in order to feel comfortable and confident taking that action?
Sounds simple doesn't it? It is a simple concept, but one that so many marketers ignore under the pressure to drive traffic and increase leads now.
Stay tuned as we explore each of these questions and what they really mean to your online marketing efforts. Post your thoughts as to what you think these three questions mean.