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Smarketing Sales Development: Are you always selling?

Posted by Carole Mahoney on 11/4/11 12:16 PM
Always be selling. Sounds like a cheeky, cheesy sales guy thing doesn't it?

Not Just for Sales?

  • Athletes train- they are always running.
  • Students study- they are always learning.
  • Musicians play- they are always practicing.

Does it seem more noble now? Maybe we could phrase it this way.

Sales people sell- they are always helping people solve problems. Smarketing helps sales and marketing people find the people with the problem.

Better?

Have you ever wondered why we celebrate companies that get capital funding and ignore the ones that bootstrap their way to success?

Why don't we celebrate as loudly the ones that built, prototyped and sold their start-up to success without VC?

It begs the question- which is better? To convince someone with a lot of money to buy into your idea once- or a convince a lot of people with less money to buy into your idea over and over again?

Am I saying VC is bad and any company that goes after that is simply not as good? No, of course not. What I am saying is VC cares about how much you have sold as proof of concept. It comes back to being able to sell the product or service and unfortunately it is a factor that is taken for granted in many start-ups.

Can your business sell its way to success? Are you doing it? Are you always selling because if you are not selling, you are not doing anything?

In the infamous words of Nike, "Just Do It."

Want some help learning how to both develop inbound leads and close them to sales?

Topics: inbound sales development, sales and marketing alignment