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How Sales Leaders Can Make the Switch in Sales During a Pandemic

When I no longer had to share a room with my sister I was excited - now I can arrange my room exactly the way I wanted it

The problem was I couldn't decide exactly how I wanted it.

And so every couple of weeks my mother would come running up...

How to Do Less Work But Earn More As an Entrepreneur

One man's work is another man's party.

The topic of discussion from last week's live Inbound Networker's group meeting seems like an ageless question, and one that I think is completely subjective. For some, work is those things that they have to...

Book Review: Karma and the Small Town Rules

How Big Brands and Small Business Can Prosper in a Connected Economy

Why I read it: Despite the fact that the majority of my career has been with small business entrepreneurs, I have also consulted with large enterprise brands. Going between the...

Book Review: Sales Shift by Frank Belzer

How inbound marketing has turned sales upside down making it more difficult and more lucrative at the same time.

Book Review: Authors, Publishers, Entrepreneurs (APE)

Why I Read It

My reasons may be different from yours. Even if you have no interest in writing a book, this is one I would still recommend for your business book library. Skip ahead to "What I Learned" and ask yourself how you could apply the...

Book Review: What Switch and Smarketing Have in Common

Why I Read It

Change is hard. Knowing what to change, how to change, and predicting whether or not it will be worth it are daunting and overwhelming questions for anyone. Whether it is a change in your personal or business life, we are all trying...

Social Networking for Business: Where To Start

Business Networking is Essential

According to Harvey Mackay in Dig Your Well Before You're Thirsty, building your network is the most important thing you can do for your business presence.  It can make or break you. 

Profiting from Small Business Internet Marketing

Internet conundrum for small businesses The transition to internet marketing involves serious learning curves for businesses. Whether large, small, or teeny-tiny, businesses are increasingly aware that an internet presence is necessary. But the...

Book Review: Marketing Lessons from the Grateful Dead

Why I Read It

Although I grew up in the height of the 80's, my typical big-haired 80's girl persona was short lived. By highschool I was a closet hippie in boots, tie-dye and gypsy skirts. My favorite music included Pink Floyd, Led Zeppelin, the...

Book Review: Who Moved My Cheese?

Why I Read It

This short 90 page book was given to me by a friend after I related to her the story of my youngest son who had a complete meltdown any time he was faced with a change that he was unprepared for.  Despite my attempts to explain to him...