Unbound Growth Blog

The Inbound Culture Affect on Customer Engagement

Posted by Carole Mahoney  7/14/13 8:21 PM

The past few months I have talked to a lot of non-profit associations, advocacy groups, Chamber of Commerce and even read the 60 page "2013 Membership Marketing Benchmark Report" at least three times now (ok, skimmed it slowly). And even though it is a survey for membership organizations, the goals that 74% of all types of associations share with 21st century businesses seem the same.

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Topics: inbound, customer retention, customer acquistion, customer engagement

Customer retention or customer acquistion: Are you playing the odds?

Posted by Carole Mahoney  9/18/12 9:22 PM

This might be a bit of a stretch, and it might be a bit of a rank because I am still irked by the Patriots non-win on Sunday. But in the 5 minutes of time I spent listening to post-game analysis one thing became apparent to me. The Pats played conservatively, they were trying not to lose the game. And because of that they lost.

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Topics: customer service, customer retention, customer acquistion, customer relationships

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"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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