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The Inbound Culture Affect on Customer Engagement

The past few months I have talked to a lot of non-profit associations, advocacy groups, Chamber of Commerce and even read the 60 page "2013 Membership Marketing Benchmark Report" at least three times now (ok, skimmed it slowly). And even though...

Customer retention or customer acquistion: Are you playing the odds?

This might be a bit of a stretch, and it might be a bit of a rank because I am still irked by the Patriots non-win on Sunday. But in the 5 minutes of time I spent listening to post-game analysis one thing became apparent to me. The Pats played...