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Has Sales & Marketing Integration Mutated the Sales Funnel?

Can your sales and marketing strategy predict the buying process?

Poor Ben. In a previous post, I started the story of Ben and his door to door sales strategy for the 'non-profitorganization he was working for. The sales process that happened...

The Tale of an Internet Marketer Turned to the Dark Side

Hi. My name is Carole. I am an internet marketer, and have been for about 10 years.

Do You Need Marriage Counseling for Sales and Marketing?

Why can't marketing and sales just get along?

This is not a new problem, it has existed, since, well.... always! I call it the blame game.

Why Some Internet Marketing Strategies Are Losing Lead Conversions

"Conversion optimization, what is that and what is the point?" was a question recently posed to me. I love it when people want to get down to the basics and find out not just the what, but the why. A simple question deserves a simple answer. So...