Unbound Growth Blog

Smarketing and Inbound Networking- Bedfellows?

Posted by Carole Mahoney  6/14/12 9:54 AM

Why might focusing on Entreprenuers and Small Businesses be a good sales strategy?

I hope I am not letting the cat out of the bag, but this is the only strategy I can think of, right now, that makes sense for a sales director of a software company to pursue. Not that it should be the only one, but like everything- have more than one egg in the basket. Maybe it is the only one I can think of because it is one that I use.

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Topics: smarketing, sales strategy, sales process

Has Sales & Marketing Integration Mutated the Sales Funnel?

Posted by Carole Mahoney  5/29/12 1:38 PM

Can your sales and marketing strategy predict the buying process?

Poor Ben. In a previous post, I started the story of Ben and his door to door sales strategy for the 'non-profitorganization he was working for. The sales process that happened after I opened the front door is the second chapter to the experience. 

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Topics: marketing strategy, sales funnel, sales strategy, sales process, sales and marketing integration, marketing process

Sales Assessment tests aren't just for sales people.

Posted by Carole Mahoney  5/15/12 7:08 AM

Your buying process effects how you do sales AND marketing.

Why!? In a sentence; How you buy can get in the way when you are trying to sell to someone who has the same buying process as you. You naturally empathize and put up with price negotiations, stalls, comparison shopping.

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Topics: marketing strategy, sales strategy, sales process, sales assessment test

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"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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