Unbound Growth Blog

Small Business Email Marketing: The Seventh Commandment

Posted by Cheri Gaudet  7/20/11 11:30 AM

Thou Shalt Not Send Ugly Emails

One of the greatest things about small businesses is their ability to truly delight customers. In a small business, every customer relationship is critical, so they work extra hard to deliver high quality products and services and provide exemplary support. Small business email marketing campaigns can give prospects a sneak peek into what it would be like for them to be a customer - or they can give a terrible false impression.

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Topics: email marketing, customer experience marketing, email marketing best practices, small business email marketing

Small Business Email Marketing: The Fifth Commandment

Posted by Cheri Gaudet  7/4/11 11:30 AM

Thou Shalt Not Spam Conference Attendee Lists

Yes, it really is a big deal. Smart businesses use permission marketing principles and avoid sending unsolicited emails like the plague. Aside from the fact that it's prohibited by conferences and anti-spam legislation, here are three reasons why you should never send an unsolicited email.

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Topics: email marketing, email marketing best practices, small business email marketing, permission-based email marketing, permission marketing

Small Business Email Marketing: The Fourth Commandment

Posted by Cheri Gaudet  6/15/11 9:16 AM

Thou Shalt Give People Something To Do

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Topics: email marketing, email marketing best practices, small business email marketing, email marketing basics, small business internet marketing

Small Business Email Marketing: The Third Commandment

Posted by Cheri Gaudet  6/12/11 10:00 AM

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Topics: email marketing, email marketing best practices, small business email marketing, email marketing basics

Small Business Email Marketing: The First Commandment

Posted by Cheri Gaudet  5/22/11 8:40 PM

Thou Shalt Not Manage Your Mailing Lists in Excel

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Topics: email marketing, email marketing best practices, small business email marketing, email marketing basics

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