Last month, I went to see the Boston Bruins play. It's been a while since I've caught a hockey game live, but being there in the energy of the arena reminded me of something important.
If you haven’t seen Hidden Figures, do yourself a favor and watch it. Not just because it’s a phenomenal movie—but because it tells a truth that still hasn’t fully sunk in.
Why does it feel so hard to “add value”? Maybe because we’re asking the wrong question. Instead of focusing on what we think is valuable, we need to start asking: What’s valuable to your buyer—and their buyers?
