Dale Berkebile, CEO of Brandwise, is the Yin to my Yang (or vice-versa?). More importantly, he is also one of the Smarketing Partner Companies that is a sponsor of the 2012 sales and marketing integration course.
Dale Berkebile, CEO of Brandwise, is the Yin to my Yang (or vice-versa?). More importantly, he is also one of the Smarketing Partner Companies that is a sponsor of the 2012 sales and marketing integration course.
Topics: sales and marketing strategy, lead generation, sales and marketing integration, conversion optimization
When I was of a certain age, I was a Girl Scout. I actually started as a Brownie in kindergarden and continued on through middle school. I think it was my mom's way of keeping me out of trouble (well, she tried).
Topics: sales, lead generation, conversion optimization, social selling
It sounds so easy right? Someone who comes to you should be much easier to close then someone you had to get in front of. For the DIY entreprenuer, marketing or sales person it would seem like a no-brainer.
Topics: sales and marketing strategy, lead generation, sales and marketing integration, conversion optimization
This was a guest post from Stacie Chalmers.
Topics: marketing strategy, marketing, guest blog post, conversion optimization
If you still think that your online marketing success is defined by the number of visitors to your website, your click-through-rate (CTR) for your paid campaigns, or the open rate for your email campaigns then you may be missing a very large piece to the puzzle.
Topics: marketing, sales and marketing alignment, conversion optimization
