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Why is a Sales and Marketing SLA Crucial for Smarketing?

What is a Sales and Marketing SLA?

A SLA, or service level agreement, is like a contract between sales and marketing departments or functions. It is the feedback and handoff that happen between the sales and marketing functions as a buyer enters...

Best Practices for Sales and Marketing are not Sacred Cows

Why Sales and Marketing Best Practices are Like a Wolf in Sheep's Clothing

No, this is not a book review of Animal Farm. Although if you consider that the biggest danger of 'best practice blindness' is myopia then yes, consider this a book you...