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Small Business Email Marketing: The Seventh Commandment

Thou Shalt Not Send Ugly Emails

One of the greatest things about small businesses is their ability to truly delight customers. In a small business, every customer relationship is critical, so they work extra hard to deliver high quality products...

Small Business Email Marketing: The Fifth Commandment

Thou Shalt Not Spam Conference Attendee Lists

Yes, it really is a big deal. Smart businesses use permission marketing principles and avoid sending unsolicited emails like the plague. Aside from the fact that it's prohibited by conferences and...

Small Business Email Marketing: The Fourth Commandment

Thou Shalt Give People Something To Do

Small Business Email Marketing: The Third Commandment

Small Business Email Marketing: The First Commandment

Thou Shalt Not Manage Your Mailing Lists in Excel