The other day, I was in the garden when I caught Loki (my little green bean thief š¾) sneaking beans right off the vine. As I chased him away, I noticed something elseāsome beans had withered and rotted because I hadnāt picked them in time.
Thatās when it hit me: sales is exactly like this.
Too many founders treat sales as the last thing on their to-do list. They run the business, focus on product development, keep marketing afloatāand then sales gets pushed aside until itās urgent again. The result? Leads dry up. Deals rot on the vine.
Hereās the truth:
š No sales? No growth. No process? No harvest.
Itās not about adding more hours in the day. Itās about creating a simple, flexible structure so you always know the next step, whatās ready to be harvested, and where the low-hanging fruit really is.
When you do that, sales becomes more than revenue. The conversations you have with buyers feed everything elseāyour marketing, your product roadmap, even your customer experience.
Thatās why in my upcoming HubSpot webinar, Founder-Led Sales: The Truth Behind Startup Sales Success session this month, weāll talk about how founders can stop the sales rollercoaster and start building a process that supports growth everywhere else in the business.
Because sales isnāt optional. Itās the lifeblood of your company.
š„ Watch this monthās video for more
Cheers!
Carole Mahoney
.png?upscale=true&width=366&upscale=true&name=Tues%20Sep%2023%2c%202025%20The%20Missing%20Ingredients%20in%20Sales%20Enablement%20(Instagram%20Post).png)
