Sales Educational Events


December 3, 2025 | Force Plus | Change the Perception of Sales: Buyer First™ selling with your buyers not to them

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You chose sales or entrepreneurship for freedom and autonomy—but selling still feels harder than it should.

You’ve tried it all: better questions, better process, more calls. Yet prospects stall, disappear, or don’t convert.

What if the real blocker isn’t your technique… but your mindset?

Most of us struggle to sell because, deep down, we believe selling is “pushy” or “wrong.”

In this masterclass, Carole Mahoney—Harvard Business School sales coach and best-selling author of Buyer First™—shares her cognitive-behavioral approach backed by neuroscience and data from 2.4 million sales professionals.

You’ll learn how to rewire your relationship with sales so your results (and confidence) finally match your effort.


Key Takeaways

  • Boost your chances of becoming a top performer by +298%
  • Uncover hidden beliefs that hold you back
  • Build habits that reshape your sales approach
  • Understand what buyers actually value

 

Details: Wednesday, December 3, 2025 | 1:00PM - 3:00PM ET | Online Event

Details

 


Sponsors & Organizers

Emlyon Business School
CCEF – French Foreign Trade Advisors
Force Plus – Sales Prospecting & Customer Service


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