Well, this post will take you less than 15 minutes to read anyway. But it could be the thing that doesn't just save you 15%, it could double your expected growth.
Lately I have been talking with a lot of insurance agents and owners. One thing that they all seem to have in common is that they have seen growth either decline or remain flat. Which makes sense, less autos, RVs, employees out there to insure.
In response to these economic challenges, corporate agencies like Progressive and Geico have launched aggressive 'name your own price' campaigns coupled with direct access to purchase what you want online in 15 minutes or less.
It's not easy for local or independent agents to compete.
Or is it?
It used to be that insurance companies could do some advertising to try to get in front of potential clients. But radio became less effective as costs rose and more people listened to satellite radio or the MP3 player instead. DVR skips or blocks commercials, and direct mail goes directly to the recycle bin. Getting in front of people just got a whole lot more expensive and difficult with new technology.
So how can you get your agency to be front of mind when a prospect realizes he or she needs insurance? What if there was a way to know when someone was looking, or when they bought a car or house, or just had a baby? How can you be in the right place, at the right time and not have to spend outrageous amounts of money in questionable advertising?
There is a way- it is called inbound internet marketing. Inbound meaning people come in to you, not you trying to go outbound to them.
What I found for local search volume on Google recently:
What about social media?
Despite the 'name your own price' and '15 minutes can save you 15% or more' campaigns from larger companies like Geico or Progressive, smaller insurance companies have real opportunities with inbound internet marketing.
How can you get started? Simply contact us for a free consult.