If finding the right talent feels like searching for a needle in a haystack, you’re not alone. 

In my recent poll on LinkedIn, sales leaders overwhelmingly shared their #1 hiring concern: attracting the right talent.

Here’s the tough truth: most hiring processes aren’t set up to succeed.

Three common mistakes are holding teams back:
1️⃣ Generic profiles that fail to spotlight top performers.
2️⃣ Job descriptions that bore rather than attract.
3️⃣ Relying on job boards instead of creative outreach.

But it doesn’t have to be this way. Small shifts—like tailoring job ads to specific success profiles or testing creative outreach strategies—can transform how you attract the best candidates.

Ready to uncover the hiring mistakes you didn’t know you were making—and how to fix them? Watch the full breakdown here.

One last thing about hiring salespeople and sales leaders. 

Research from Santa Clara University suggests today's buyer is looking for salespeople who will collaborate with them to come up with new ideas, perspectives, and insights into their challenges, problems, and solution options. 

And when salespeople do that, those buyers are more likely to become evangelistic customers who tell everyone positive things about them. And that means revenue growth. 

But if everyone on your sales team acts, looks, and thinks the same, you'll never get to the kind of collaboration your buyers value.

Here’s to building teams that drive innovations and results.

Cheers!

Carole