Buyer First Small Group Sales Training & Coaching

"Selling isn't something you do to others, it is something you do with them."

Who doesn't want to get more customers and clients that value their products and services? That is why we try every tip, trick and alphabet soup of sales processes and never understand why it seems to work maybe 50% of the time.

Your buyers are demanding more. They want sales conversations where they feel listened to, understood, and collaborated with.

Don't we all?

When you put your buyer's needs first and engage with them the way they prefer, you will earn their trust and business.

Yet sometimes, we get in our own way. The good news?  You can change that. 

When you join the Buyer First Group Program, you will be matched with others in similar but not competitive roles. 

Each group will be led and coached by Carole Mahoney, Author of Buyer First: Grow Your Business with Collaborative Selling and Sales Coach at Harvard Business School. 

This 12-week course includes live classroom and lab sessions where we will meet twice a week: Mon/Wed, or Tue/Thur.  

• The first sessions of the week will be for 30-45 minutes in a workshop style where we go over the frameworks and content, answer questions, and brainstorm ideas on how to apply them. 
• The second session of the week will be a group coaching session for 60 minutes with four other students (non-competitors). Each student will have 15 minutes of coaching time with Carole to practice applying the frameworks to your specific buyer and situation. It could be brainstorming questions, messaging, or role-play practice for the conversation you need to have. 

This course has up to 4 students in each group where you can learn from each other and from Unbound Growth Founder, Carole Mahoney.

Complete the form below to schedule a call and see if this is a fit for you and get a copy of the draft syllabus.