UPCOMING EVENTS

Sales Educational Events

SEPTEMBER 23, 2025|The Missing Ingredients in Sales Enablement Today with Roderick Jefferson

Sales enablement has evolved—but are we still missing key ingredients that make the difference between hitting quota and unlocking true sales transformation?

Join Carole Mahoney, author of Buyer First, and Roderick Jefferson, award-winning keynote speaker, bestselling author of Sales Enablement 3.0, and one of the most recognized practitioners in the field, for a candid conversation on what most organizations overlook when it comes to enabling their sales teams.

Whether you’re a sales leader, enablement practitioner, or founder building your go-to-market strategy, this conversation will give you insights you can put into practice right away.

Key Takeaways:

• The most overlooked factors in successful sales enablement programs
• How GTM transformation requires more than technology—it demands orchestration
• What leaders can do today to build trust, alignment, and long-term impact
  
  

👉 Save your spot, join the discussion live, and walk away ready to reimagine enablement.

Details: Tuesday, September 23th 2025 | 2:45PM ET | Online Event

SEPTEMBER 25, 2025|FOUNDER-LED SALES: THE TRUTH BEHIND STARTUP SALES SUCCESS

When you're the founder, builder, and seller, what you don't know can stall growth.

This session cuts through the noise with real talk, hard lessons, and battle-tested frameworks.

This isn’t a generic sales webinar. It’s a tactical, founder-to-founder conversation unpacking:

• What really happens when you’re your startup’s first (and only) salesperson
• How to sell without sounding like a salesperson
• Building a repeatable process before hiring a team
• Navigating rejection, imposter syndrome, and slow traction with confidence
• And much more!

Details: Thursday, September 25th 2025 | Noon ET | Online Event

Learn & Win:

All registrants are entered to win a signed copy of Buyer First: Grow Your Business with Collaborative Selling and two 30-minute coaching sessions (valued at $1,500) with Carole Mahoney, Sales Coach at Harvard Business School and Founder of Unbound Growth.

Bonus:

Get priority access to the October 12-week Buyer First Approach cohort — offered to HSFS participants for $2,500 (regularly $7,500).

Missed a live session? Don’t worry—catch up now! Hit the button below for instant access to every past live session with Carole Mahoney!