What if the missing ingredient in sales enablement isn’t a tool—but balance? I recently sat down with my friend and longtime enablement leader, Roderick Jefferson—author of Sales Enablement 3.0 and the forthcoming Stroke of Success.
While on a call with a client who wasn't seeing the results he had hoped for, the question came up, "What is the definition of failure?"
How would you answer that?
For some, it is that they won't recoup the hundreds of thousands of dollars that they...
