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B2B Sales Development Analysis: Smarketing and the Perfect Match

Prospecting, Smarketing, and Buyer Intent

In a previous smarketing post, I explore the challenges that sales and marketing have when trying to determine if the marketing message was attracting the right people. 

B2B Sales Development Breakthrough: Smarketing & Prospecting Tools

Can the Right Prospecting Tool Expedite Your B2B Sales Process?

Previously, a sales person's best prospecting tools were:

  • Yellow pages (click image to watch video)

  • Chamber of Commerce listings

  • Hoover's or D&B subscriptions

  • Family,...