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Nobody cares about your product, now what?

At the end of the day, nobody cares about your product. What they care about is what your product can do for them. During my last #BuyerFirst Ask Me Anything, Brent Keltner shared a few sales playbook tactics anyone could test out for themselves...

How to sell your "not perfect" product

The product is never going to be right there. Right? Like I hear this a lot from Tech startups where sellers are coming into it. It's like, “Oh I could sell it if it did that” or “I could sell it if it did this”, and, “But that”.