--- title: Unbound Growth Blog | Not About Me description: Not About Me | Sales and marketing strategy, techniques and tips from one entrepreneur to another. --- Login [![Book Launch Updates](https://no-cache.hubspot.com/cta/default/55042/85a3e082-0e3c-4551-a6bb-b3d7cdbfc8ad.png)](https://cta-redirect.hubspot.com/cta/redirect/55042/85a3e082-0e3c-4551-a6bb-b3d7cdbfc8ad) [![Unbound-Growth -01-1](https://www.unboundgrowth.com/hs-fs/hubfs/BBS/Images/Unbound-Growth%20-01-1.png?width=238&name=Unbound-Growth%20-01-1.png "Unbound-Growth -01-1")](https://www-unboundgrowth-com.sandbox.hs-sites.com/) [![Unbound-Growth-white-1](https://www.unboundgrowth.com/hs-fs/hubfs/BBS/Images/Unbound-Growth-white-1.png?width=151&name=Unbound-Growth-white-1.png "Unbound-Growth-white-1")](https://www-unboundgrowth-com.sandbox.hs-sites.com/) - [About](https://www.unboundgrowth.com/en-us/about-unbound-growth) - [#NOTABOUTME](https://www.unboundgrowth.com/notaboutme) - [Privacy Policy](https://www.unboundgrowth.com/privacy-policy) - [Services](https://www.unboundgrowth.com/services) - [For Entrepreneurs](https://www.unboundgrowth.com/sales-coaching-training-for-entrepreneurs-business-owners) - [For Sales Professionals](https://www.unboundgrowth.com/virtual-sales-training-coaching-sales-professionals) - [For Sales Teams](https://www.unboundgrowth.com/virtual-sales-training-coaching-sales-teams) - [Event Speaking](https://www.unboundgrowth.com/event-speaking) - [Process](https://www.unboundgrowth.com/roadmaps) - [Results](https://www.unboundgrowth.com/sales-coaching-results-testimonials) - [Resources](https://www.unboundgrowth.com/resources) - [For Executives](https://www.unboundgrowth.com/sales-performance-calculators-for-executives) - [Podcasts](https://www.unboundgrowth.com/en-us/podcast-recordings) - [The Unbound Library](https://www.unboundgrowth.com/the-unbound-growth-library) - Events - [Upcoming Events](https://www.unboundgrowth.com/upcoming-events) - [On-Demand Events](https://www.unboundgrowth.com/on-demand-events) - [Blog](https://www.unboundgrowth.com/blog) - [Contact](https://www.unboundgrowth.com/contact) ![Blog Cover Image 1](https://www.unboundgrowth.com/hubfs/Blog%20Cover%20Image%201.png "Blog Cover Image 1") # Unbound Growth Blog ## [Transforming Sales Mindset: It's not about me.](https://www.unboundgrowth.com/blog/transforming-sales-mindset-its-not-about-me) [![](https://www.unboundgrowth.com/hubfs/Canva%20images/Transforming%20Sales%20Mindset%20Its%20%23notaboutme.png)](https://www.unboundgrowth.com/blog/transforming-sales-mindset-its-not-about-me) Once upon a time, there was a new business owner (me!) who detested the notion of sales. It was a word that carried the weight of desperation and discomfort, and I found myself struggling in my business as a direct consequence. Like many others, my... ## [Yes! Time to talk to a salesperson](https://www.unboundgrowth.com/blog/talk-to-a-salesperson) [![](https://www.unboundgrowth.com/hubfs/Time%20to%20talk%20to%20a%20salesperson.png)](https://www.unboundgrowth.com/blog/talk-to-a-salesperson) *The right time to talk to a salesperson: It's the disqualification that you have to be able to do early, especially given that we know most of our buyers would prefer to do their research and everything else online before talking with a salesperson. * ## [Listen: I just want to get pricing!](https://www.unboundgrowth.com/blog/pricing) [![](https://www.unboundgrowth.com/hubfs/Tiffany-1.png)](https://www.unboundgrowth.com/blog/pricing) Tiffany Lyman Otten shares her buying experience, pricing, and the simplest thing she ever heard at her first sales job. Something companies, sales, organizations, and even founders trying to sell have yet to comprehend. ## [This is what frustrates buyers the most](https://www.unboundgrowth.com/blog/what-frustrates-buyers) [![](https://www.unboundgrowth.com/hubfs/Tiffany.png)](https://www.unboundgrowth.com/blog/what-frustrates-buyers) Tiffany Lyman Otten joined me last month to share her good and bad buying experiences. And yes, she brought it! Tiffany is the Head of Marketing for The Future of Protein, an un-agency owner specializing in fractional marketing leadership and... ## [Yes. Buyers WANT to buy your solution!](https://www.unboundgrowth.com/blog/your-solution) [![](https://www.unboundgrowth.com/hubfs/your%20solution.png)](https://www.unboundgrowth.com/blog/your-solution) Believe it or not, buyers want to buy your solution. And for the most part, buyers have an idea of what they need and how to get there because they have goals in mind.  ## [This is crucial to your sales process.](https://www.unboundgrowth.com/blog/sales-process) [![](https://www.unboundgrowth.com/hubfs/Jane%20Gentry%20(1).png)](https://www.unboundgrowth.com/blog/sales-process) Jane Gentry is an excellent connector with a fantastic set of skills. She's known as the CEO advisor. Jane is a business consultant for small to midsize firms handling everything from strategic growth issues to how we set those strategies. And the... ## [OMG! Buying behavior has changed. Now what?](https://www.unboundgrowth.com/blog/buying-behavior) [![](https://www.unboundgrowth.com/hubfs/Collaborate.png)](https://www.unboundgrowth.com/blog/buying-behavior) > How do we coach our sellers for success in a down and tough economy? Well, first, we need to address how buying behavior has changed. And what must we do to sell accordingly with that change?  In his book, [The Science of Selling](https://www.amazon.com/Science-Selling-Strategies-Influence-Decisions/dp/0143129325), David Hoffeld... ## [Do I still need ideal customer profiles?](https://www.unboundgrowth.com/blog/ideal-customer-profiles) [![](https://www.unboundgrowth.com/hubfs/Copy%20of%20Copy%20of%20%23BuyerFirst%20questions%20%20(1).png)](https://www.unboundgrowth.com/blog/ideal-customer-profiles) Of course, we need to have ideal customer profiles today. But how do we need them? And what do we need to include in them? Are there some questions that we need to address?  ## [How to improve your discovery calls today](https://www.unboundgrowth.com/blog/improve-your-discovery-calls) [![](https://www.unboundgrowth.com/hubfs/Copy%20of%20Good%20questions.png)](https://www.unboundgrowth.com/blog/improve-your-discovery-calls) Are you one of the many people in sales who wants to improve your discovery calls? 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