Determining your business objectives and deciding which target markets to pursue can sometimes feel like a game of chance. We don't want to miss any opportunities, and so the temptation is to say yes to everything. "Fake it till you make it." But what is the real cost of pursuing every opportunity that may present itself?
Topics: buyer persona, marketing strategies, marketing plan
In his book "Sales Shift" (that you should be reading), Frank Belzer calls the approach of a prospect like approaching a red light. You go slow and look before advancing.
Topics: smarketing, buyer persona
When asked how and why I started my business recently for an interview, I was a little nervous about telling the real story. Partly because it would be put into print, but mostly because was a painful tale once upon a time. But I told the truth anyway. Here it is.
Topics: inbound marketing, entrepreneur, buyer persona
If you were to try and make me pick the best conversation I had this week, whether it was through LinkedIn, Twitter, Facebook, Quora, email, phone, on other blogs, on my own blog, or in person- I would have a hard time choosing. Clever as I may be sometimes, I have learned something from every single one.
Topics: smarketing, sales and marketing alignment, social media, social selling, buyer persona
