Most of us have heard the one side of the camp that says, "If you aren't on social, then you're wasting your time, you're never going to make your quota, and those that are on social always do."
Then there's the other side of the camp that says,...
This might come off as a bit of a rant, but I have been hearing a lot about social selling lately, and I am starting to wish I could ban it. It reminds me of what happened when marketing realized they could use this whole new social network dynamic...
If you were to try and make me pick the best conversation I had this week, whether it was through LinkedIn, Twitter, Facebook, Quora, email, phone, on other blogs, on my own blog, or in person- I would have a hard time choosing. Clever as I may be...
It would seem to be a given. If sales is about developing relationships, and social media is about relationships, then how can social media possibly be a waste of time for any sales...