"What is the best way to hire sellers, who will work best with our buyers?" Now, this is a question that I hear quite often.
Why is it that as much as SEO changes, it still remains the same?
- if you do it alone.
- if you aren't inspired.
- if you have a thin skin.
- if you are a perfectionist.
- if you expect immediate results.
How Stephen King Might Create Buyer Persona Profiles
Buyer persona profiles seem to be in fashion these days with the push for content marketing to become relevant and compelling, not keyword stuffed and boring. Creating content, whether that is...
If Content is Currency, It's Worth Doing Right
You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penguin and Content Marketing", that should get you caught up. (or you...
As you develop your ideal customer profile, how do you know if it is realistic?
I have to admit, the most nerve wracking part of what I do is this question that is always on the forefront of my mind. It must be how professional matchmakers feel...