Unbound Growth Blog

13 Reasons Why the Buyer Persona Matters More than the Search Engine

Posted by Carole Mahoney  7/3/13 11:00 AM

Why is it that as much as SEO changes, it still remains the same?

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Topics: search engine optimization, SEO, buyer personas

Content Marketing is Too Hard

Posted by Carole Mahoney  6/27/13 1:00 PM


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Topics: copywriting, content marketing, buyer personas

What Can Content Marketing Learn from Stephen King?

Posted by Carole Mahoney  3/13/13 1:26 PM

How Stephen King Might Create Buyer Persona Profiles

Buyer persona profiles seem to be in fashion these days with the push for content marketing to become relevant and compelling, not keyword stuffed and boring. Creating content, whether that is writing blogs, interacting on social media, filming videos, creating infographics- is all just storytelling in many forms. Stories need characters, and the function of a buyer persona is the character in your business' story.

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Topics: content marketing, buyer personas

Applying Buyer Persona Modes to Create Customer Focused Copy

Posted by Carole Mahoney  2/17/13 8:46 PM

If Content is Currency, It's Worth Doing Right

You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penquin and Content Marketing", that should get you caught up. (or you can just take my word for it).

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Topics: marketing strategy, sales and marketing alignment, copywriting, customer personas, customer profiles, buyer personas

Building Trust in the Sales Process using Buyer Persona Modes

Posted by Carole Mahoney  10/16/12 9:34 AM

How to use Buyer Persona Modes

Recently I explained how using buyer persona modes for sales and marketing strategy was like watching your favorite TV show series. You get to know and understand the characters by their mannerisms (ie: analytics, social media). You start to identify and empathize with them, even if they are a bad guy.

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Topics: marketing strategy, sales strategy, sales process, buyer personas, inbound networking

CEOs- Are Your Buyer Personas Just a Figment of Your Imagination?

Posted by Carole Mahoney  8/26/12 9:30 PM

As you develop your ideal customer profile, how do you know if it is realistic?

I have to admit, the most nerve wracking part of what I do is this question that is always on the forefront of my mind. It must be how professional matchmakers feel when they set people up.

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Topics: customer personas, customer profiles, buyer personas

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"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
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