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The #1 sales mistake business owners make

When I started my first full-time business, I did so because I got laid off during the Great Recession. In less than an hour, my 5-year plan to open my own business after working in corporate became a 6-month plan. (Because that was how long I had...

How can meditation boost your sales AND mental health?

You might not expect to read the word meditation 11 times in a book about sales. But in my book, Buyer First: Grow Your Business with Collaborative Selling, that's precisely what you'll find.

Founders: You Can’t Outsource This

If you’re a founder, your #1 job isn’t raising money.-It’s not building the perfect product.-It’s not hiring a rockstar team.

What Hockey, Sales, and Success Have in Common

Last month, I went to see the Boston Bruins play. It's been a while since I've caught a hockey game live, but being there in the energy of the arena reminded me of something important.

Sales Success Spoiler: It’s Not About You

Empowering Buyers: The Future of Sales Confidence

What’s the future of sales in 2025? That’s the question Brent Adamson and I explored during our recent Livestream chat, Crystal Ball Sales Strategies: Brent Adamson & Carole Mahoney on What’s Next for 2025

The real reason resolutions fail and how to succeed

Why do most New Year’s resolutions fail before February? Is it a lack of discipline? Poor planning? Not quite.

Building trust for your business and life

In our noisy world, communication feels more like a lost art than a daily practice. But as Paula White and I recently discussed, it’s not just about speaking or being heard—it’s about truly listening. Listening with intention, curiosity, and empathy...

Elevate Your Buyers' Journeys: Today's Top Insights

Why does it feel so hard to “add value”? Maybe because we’re asking the wrong question. Instead of focusing on what we think is valuable, we need to start asking: What’s valuable to your buyer—and their buyers?

Unlocking buyer insights: AI empowering smart selling

AI tools are reshaping the way we approach sales research, offering unprecedented insight into buyer preferences, communication styles, and even what their own customers value. But here’s the thing: AI isn’t here to replace our thinking—it’s here to...