Unbound Growth Blog

Customer Profile Examples: Star Wars, Smarketing & Buyer Behavior

Posted by Carole Mahoney  2/12/12 8:35 PM

I orginally got into the marketing field for 2 reasons. First, I am obessed with the question of why. Why people do or don't do. Second, I love characters and stories. Had I not gone into marketing I would be the preverbal writer in the woods of Maine with her golden retriever, chamomile tea and organic gardens.

Read More

Topics: customer personas, customer profiles, personas

Customer Persona Modes: THE Smarketing Magic?

Posted by Carole Mahoney  8/2/10 3:00 PM

Criticism of Customer Personas in Online Marketing

Mr. Spock, Are Personas Practical and Logical?

"No one can guarantee the actions of another." -Spock, "Day of the Dove", stardate unknown

Read More

Topics: customer segmentation, customer personas, customer profiles, personas

Why this blog exists.

"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

Subscribe Here!

Download eGuides and eBooks to start using today to help improve inbound sales, and your sales management skills
Download now.
Access the worksheets, recordings, and slide presentation with notes for sample sales and marketing training we use.
Access here.
Access all of the previously held webinars and other live interviews for real world sales analysis and role playing
Watch now.

Posts by Topic

see all