I originally got into the marketing field for 2 reasons. First, I am obsessed with the question of why. Why people do or don't do. Second, I love characters and stories. Had I not gone into marketing I would be the preverbal writer in the woods of...
Criticism of Customer Personas in Online Marketing
Mr. Spock, Are Personas Practical and Logical?
"No one can guarantee the actions of another." -Spock, "Day of the Dove", stardate unknown