Unbound Growth Blog

Is it too late for Inbound to Help Chambers of Commerce?

Posted by Carole Mahoney  8/1/13 11:30 AM

In college, I took many marketing research related classes. In one class we had to help a small business determine their market, the size, demographics and marketing plan. Not surprisingly, my satelite campus had many entrepreneurs taking that class to help them figure out their business plan. The teacher had us break into groups and do the assignment together. We had only a few weeks to put our findings down on paper. For one local entrepreneur, her small business was new to the area. She didn't know where to start. I went to the local chamber of commerce web site and found demographic data on the area, places she could rent for office space, even events that would connect her business to others in the community.

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Topics: inbound, market research, inbound networking

Step 1 of 3 for Inbound Internet Marketing

Posted by Carole Mahoney  1/19/11 10:00 AM


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Topics: inbound marketing, marketing strategy, marketing, internet marketing strategic planning, market research

Part 1: 5 Steps to Harnessing the Dynamic Power of Internet Marketing

Posted by Carole Mahoney  6/1/10 1:01 PM

Step 1- Internet Marketing Research

"A Dream is Just a Dream. A Goal is a Dream With a Plan and a Deadline " ~Harvey Mackay

Learn everything you can about the landscape you need to navigate.

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Topics: internet marketing strategy, internet marketing plans, internet marketing strategic planning, market research, customer personas

5 Reasons to do a Keyword Analysis as part of your Internet Marketing

Posted by Carole Mahoney  1/22/10 1:05 PM

I was not sure where to start with this week's post- most of the time my posts are inspired either by questions clients ask me, questions clients shouldbe asking me, or recent trends and topics that I have read elsewhere (that I either agree with or wonder ....what the heck are people thinking?). Since I did not know where to start, I made the very wise choice to start at the beginning!

One of the first steps to search engine optimization is a keyword analysis. For any search engine optimization or paid search campaigns, it is still an essential first step. In order to drive traffic to your site, you need to know how people are searching for your product or service. You need to use the words people use when they're searching (not the ones you use, your boss uses, your sales team uses- but the ones that your potential customers are using!)

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Topics: Pay per click, PPC, search engine optimization, market research, SEO, Turning Traffic into Customers, key word analysis, KWA

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"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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