When the concept of a "personal brand" was first mentioned to me, I took issue with the idea.
Admittedly, I'm not a "branding" type of person. It just seems so impersonal. People want to buy from people, not brands. The beauty of the Internet is...
You may have heard a lot of talk in the social media channels warning you to 'not be that guy' and self-promote yourself more than you do others.