Unbound Growth Blog

Do you treat your business bookkeeping tasks like you do your doctor? You only go when you are sick and absolutely have to? Or start catching up on bookkeeping so that you can file your taxes (that you probably have an extension on)?

Do you also hate the idea of spending time on doing activities that you don’t think will result in you getting more customers? Why bother doing the books when you don’t know if you’ll make payroll? Will reconciling your accounts suddenly bring you new customers to pay the bills? Then why bother?

At a Hubspot focus group, I was asked what my single most favorite thing about Hubspot was. My answer was very simply, "The people." I said this because I believe the success of any business is completely dependent on the people in it. People buy from people, not companies.

Mark Roberge is one of those people I was fortunate to meet early on.

I recently took part in an executive forum with other business owners who were discussing their business growth challenges and how to overcome them. As the chairperson of the group, Don Battis shared with us how being the guy, or gal, who is running the show can be isolating. Sometimes it can be hard talking to family and friends if they don't have to face and overcome the same types of challenges. 

During the meeting, two business partners raised an interesting question. How do we justify the cost and stress of growing our business? Outside of money or ego- why do it? World domination?