How do you start a #buyerfirst relationship with my current customers if they've already gone through a traditional sales process? Is it too late?
Prospecting, Smarketing, and Buyer Intent
In a previous smarketing post, I explore the challenges that sales and marketing have when trying to determine if the marketing message was attracting the right people.
I have recently come to the conclusion that there are 3 basic criteria that need to be present for me to have a good relationship with someone. Whether client, partner, spouse or friend.