Of course, we need to have ideal customer profiles today. But how do we need them? And what do we need to include in them? Are there some questions that we need to address?
If Content is Currency, It's Worth Doing Right
You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penguin and Content Marketing", that should get you caught up. (or you...
As you develop your ideal customer profile, how do you know if it is realistic?
I have to admit, the most nerve wracking part of what I do is this question that is always on the forefront of my mind. It must be how professional matchmakers feel...
Why can't they understand the importance of working together?
A marketing person asked this question on sales and marketing alignment LinkedIn group a few weeks ago. Here were some of the answers offered.
I originally got into the marketing field for 2 reasons. First, I am obsessed with the question of why. Why people do or don't do. Second, I love characters and stories. Had I not gone into marketing I would be the preverbal writer in the woods of...
I have recently come to the conclusion that there are 3 basic criteria that need to be present for me to have a good relationship with someone. Whether client, partner, spouse or friend.
Criticism of Customer Personas in Online Marketing
Mr. Spock, Are Personas Practical and Logical?
"No one can guarantee the actions of another." -Spock, "Day of the Dove", stardate unknown
Are Customer Personas a Valid Marketing Methodology?
There is some debate as to what a persona is and whether it is valid methodology to implement for marketing strategy. With the rise of social media, personas have gained some attention among...
Step 2: The (Action, Conversion, Marketing) Plan
Putting the map together to navigate safely to your destination.
Anything worth doing is worth doing right, or so my mother always told me. Little did I know how then that advice would guide (almost)...