--- title: Unbound Growth Blog | Buyer First description: Buyer First | Sales and marketing strategy, techniques and tips from one entrepreneur to another. --- Login [![Book Launch Updates](https://no-cache.hubspot.com/cta/default/55042/85a3e082-0e3c-4551-a6bb-b3d7cdbfc8ad.png)](https://cta-redirect.hubspot.com/cta/redirect/55042/85a3e082-0e3c-4551-a6bb-b3d7cdbfc8ad) [![Unbound-Growth -01-1](https://www.unboundgrowth.com/hs-fs/hubfs/BBS/Images/Unbound-Growth%20-01-1.png?width=238&name=Unbound-Growth%20-01-1.png "Unbound-Growth -01-1")](https://www-unboundgrowth-com.sandbox.hs-sites.com/) [![Unbound-Growth-white-1](https://www.unboundgrowth.com/hs-fs/hubfs/BBS/Images/Unbound-Growth-white-1.png?width=151&name=Unbound-Growth-white-1.png "Unbound-Growth-white-1")](https://www-unboundgrowth-com.sandbox.hs-sites.com/) - [About](https://www.unboundgrowth.com/en-us/about-unbound-growth) - [#NOTABOUTME](https://www.unboundgrowth.com/notaboutme) - [Privacy Policy](https://www.unboundgrowth.com/privacy-policy) - [Services](https://www.unboundgrowth.com/services) - [For Entrepreneurs](https://www.unboundgrowth.com/sales-coaching-training-for-entrepreneurs-business-owners) - [For Sales Professionals](https://www.unboundgrowth.com/virtual-sales-training-coaching-sales-professionals) - [For Sales Teams](https://www.unboundgrowth.com/virtual-sales-training-coaching-sales-teams) - [Event Speaking](https://www.unboundgrowth.com/event-speaking) - [Process](https://www.unboundgrowth.com/roadmaps) - [Results](https://www.unboundgrowth.com/sales-coaching-results-testimonials) - [Resources](https://www.unboundgrowth.com/resources) - [For Executives](https://www.unboundgrowth.com/sales-performance-calculators-for-executives) - [Podcasts](https://www.unboundgrowth.com/en-us/podcast-recordings) - [The Unbound Library](https://www.unboundgrowth.com/the-unbound-growth-library) - Events - [Upcoming Events](https://www.unboundgrowth.com/upcoming-events) - [On-Demand Events](https://www.unboundgrowth.com/on-demand-events) - [Blog](https://www.unboundgrowth.com/blog) - [Contact](https://www.unboundgrowth.com/contact) ![Blog Cover Image 1](https://www.unboundgrowth.com/hubfs/Blog%20Cover%20Image%201.png "Blog Cover Image 1") # Unbound Growth Blog ## [Unlocking buyer insights: AI empowering smart selling](https://www.unboundgrowth.com/blog/unlocking-buyer-insights-ai-empowering-smart-selling) [![](https://www.unboundgrowth.com/hubfs/Canva%20images/Unlocking%20Buyer%20Insights%20AI%20Empowering%20Smart%20Selling.png)](https://www.unboundgrowth.com/blog/unlocking-buyer-insights-ai-empowering-smart-selling) AI tools are reshaping the way we approach sales research, offering unprecedented insight into buyer preferences, communication styles, and even what their own customers value. But here’s the thing: AI isn’t here to replace our thinking—it’s here to... ## [From Doubt to Triumph: The journey behind my bestselling book](https://www.unboundgrowth.com/blog/from-doubt-to-triumph-the-journey-behind-my-bestselling-book) [![](https://www.unboundgrowth.com/hubfs/Canva%20images/From%20Doubt%20to%20Triumph%20The%20journey%20behind%20my%20bestselling%20book.png)](https://www.unboundgrowth.com/blog/from-doubt-to-triumph-the-journey-behind-my-bestselling-book) Setting ambitious goals can be both exhilarating and intimidating. I set a goal for myself to sell over 5,000 copies of my book within four months. To put this in perspective, most new authors sell around 500 books over the lifetime of their book. I... ## [Collaborative selling: What you need to know](https://www.unboundgrowth.com/blog/collaborative-selling-what-you-need-to-know) [![](https://www.unboundgrowth.com/hubfs/Canva%20images/Collaborative%20selling%20What%20you%20need%20to%20know.png)](https://www.unboundgrowth.com/blog/collaborative-selling-what-you-need-to-know) Are you as tired as I am of the age-old stereotype of the pushy, slimy salesperson? The image of the used car salesman in the cheesy suit still lingers in the minds of many. But there's a better way to approach sales—one that doesn't involve... ## [My Entrepreneurial Triumph: From Struggle to Success](https://www.unboundgrowth.com/blog/my-entrepreneurial-triumph-from-struggle-to-success) [![](https://www.unboundgrowth.com/hubfs/You%20are%20the%20author%20of%20your%20story.png)](https://www.unboundgrowth.com/blog/my-entrepreneurial-triumph-from-struggle-to-success) I was honored to be asked to be a guest at the Monday Night Reading with AJ Harper last week. I read selected pieces of my Buyer First book. This piece was a raw expression of my “Struggle to Success”Almost two decades ago, when I ventured into the... ## [Prospecting Lesson: Don't try this at home](https://www.unboundgrowth.com/blog/prospecting-lesson) [![](https://www.unboundgrowth.com/hubfs/Prospecting%20Lesson.png)](https://www.unboundgrowth.com/blog/prospecting-lesson) #### This chapter may be the whole reason you buy this book! ## [How Meditation Can Transform Your Sales Success](https://www.unboundgrowth.com/blog/meditation-transform-sales-success) [![](https://www.unboundgrowth.com/hubfs/_Meditation%20for%20success.png)](https://www.unboundgrowth.com/blog/meditation-transform-sales-success) In my book, "[Buyer First,](https://carolemahoney.com/books/buyerfirstbook/)" I emphasize the significance of meditation and mindfulness practice - a whopping eleven times to be precise. Meditation enhances mental health and rewires our brains to form genuine connections with buyers.So, let's... ## [Why sellers must differentiate through exceptional care](https://www.unboundgrowth.com/blog/differentiate-through-exceptional-care) [![](https://www.unboundgrowth.com/hubfs/Lee%20Salz.png)](https://www.unboundgrowth.com/blog/differentiate-through-exceptional-care) In a recent episode of the Buyer First Interviews, I sat with Lee Salz, the founder and CEO of Sales Architects, to discuss the importance of good buying experiences and how sellers and managers can create an ideal buying experience.  ## [Are you destined to be an entrepreneur?](https://www.unboundgrowth.com/blog/an-entrepreneur) [![](https://www.unboundgrowth.com/hubfs/Destined%20to%20Be%20an%20Entrepreneur.png)](https://www.unboundgrowth.com/blog/an-entrepreneur) I grew up in a family of entrepreneurs and business owners. The concept of going to college and having a nine-to-five job at a desk was unfamiliar to my family, leading me to have a solid motivation to pursue my own path. ## [What's the worst thing that can happen?](https://www.unboundgrowth.com/blog/worst-thing-that-can-happen) [![](https://www.unboundgrowth.com/hubfs/Copy%20of%20Copy%20of%20Salespeople%20checkin%20customers.png)](https://www.unboundgrowth.com/blog/worst-thing-that-can-happen) We're worried about the relationship that we're trying to build. We're worried that the person's going to get upset with us.  ## [Can you trust someone who doesn't listen?](https://www.unboundgrowth.com/blog/trust) [![](https://www.unboundgrowth.com/hubfs/Misrepresent.png)](https://www.unboundgrowth.com/blog/trust) What's going on behind the buyers' eyes and minds? How do the things that we salespeople do impact their buying decisions and the perception of sales? Jeff Peterson, sales manager at Spin Linen Management, shares a car buying experience with us in... [Next](https://www.unboundgrowth.com/blog/topic/buyer-first/page/2) ### Subscribe To This Blog #### **Subscribe To Our Newsletter** Subscribe to our monthly newsletter to get a summary of our recent blog posts, upcoming events & more! 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