Blog Cover Image 1

Transform your sales strategy with Todd Caponi’s expert insights

Carole Mahoney recently sat with Todd Caponi for an episode of Sales Nerds | Back to the Future of Sales. They explored sales tactics' evolution, data-driven strategies' impact, and buyer-centric approaches' timeless importance. Caponi, known for...

Collaborative selling: What you need to know

Are you as tired as I am of the age-old stereotype of the pushy, slimy salesperson? The image of the used car salesman in the cheesy suit still lingers in the minds of many. But there's a better way to approach sales—one that doesn't involve...

What about the human element in sales?

In sales, it's easy to get caught up in the scripts, pitches, and strategies, forgetting the human connection at the heart of every successful transaction. This realization hit home for me while coaching students at Harvard Business School. And the...

Discovery questions you need to be asking

Have you ever found yourself in a crucial sales meeting with a potential client ready to impress and dive straight into the presentation, eager to showcase your offerings? I know I have. As the conversation progressed, I realized something was...

Transform your sales approach: Unleash success now

So, you've hustled and booked those critical meetings. Now, what's next? The burning question often is: What do I say? What do I ask? And what do I do with the information?

Reaching the big boss without ruffling feathers

Have you ever felt like it's nearly impossible to connect with someone in charge when you're trying to sell something or launch your business? It's like there's a massive barrier in front of you, and the people guarding it don't want to let you...

The Power of Meaningful Goal Setting

Embarking on a personal growth journey requires a delicate balance between my skill set and mindset, with meaningful goals as the bridge. While motivation is the initial spark, the disciplined consistency in honing our skills keeps the fire alive....

My Entrepreneurial Triumph: From Struggle to Success

I was honored to be asked to be a guest at the Monday Night Reading with AJ Harper last week. I read selected pieces of my Buyer First book. This piece was a raw expression of my “Struggle to Success”Almost two decades ago, when I ventured into the...

How Meditation Can Transform Your Sales Success

In my book, "Buyer First," I emphasize the significance of meditation and mindfulness practice - a whopping eleven times to be precise. Meditation enhances mental health and rewires our brains to form genuine connections with buyers.So, let's...

Can you trust someone who doesn't listen?

What's going on behind the buyers' eyes and minds? How do the things that we salespeople do impact their buying decisions and the perception of sales? Jeff Peterson, sales manager at Spin Linen Management, shares a car buying experience with us in...