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Inbound Sales and Marketing Strategy from Someone Who Can Drive

I know someone who is afraid of driving and therefore doesn't. I can see not driving if you live in the city with public transportation. The problem, however, is that by being transported everywhere and never driving yourself you become the worst...

Applying Buyer Persona Modes to Create Customer Focused Copy

If Content is Currency, It's Worth Doing Right

You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penguin and Content Marketing", that should get you caught up. (or you...

Empathy as the Linchpin for Sales & Marketing Strategies

Disclaimer: If your mandate is to "deliver share-holder value" or "make a paycheck", then this post is not for you.

Never underestimate the importance of you in your marketing strategy.

If you have seen my LinkedIn profile, you have likely read the part that says, "Inefficiency drives me crazy, continuous and sustainable improvement is always my goal." It used to be angry, not crazy, but I've learned a few things.

Building Trust in the Sales Process using Buyer Persona Modes

How to use Buyer Persona Modes

Recently I explained how using buyer persona modes for sales and marketing strategy was like watching your favorite TV show series. You get to know and understand the characters by their mannerisms (ie: analytics,...

What questions are missing from your sales and marketing strategy?

Sales and marketing strategies and plans are really just the 'how- to have a conversation that develops a trusted contact'. At least they should be. For most companies, the question that their sales and marketing strategy is missing is: What do we...

What are sales, marketing and fishing metaphors missing?

What sales and marketing taught me about fishing.

The majority of metaphors you can read about sales and fishing use this in reverse; What fishing can teach you about sales and marketing. My twist is not to confuse you, merely to illustrate the...

Has Sales & Marketing Integration Mutated the Sales Funnel?

Can your sales and marketing strategy predict the buying process?

Poor Ben. In a previous post, I started the story of Ben and his door to door sales strategy for the 'non-profit' organization he was working for. The sales process that happened...

Sales Assessment tests aren't just for sales people.

Your buying process effects how you do sales AND marketing.

Why!? In a sentence; How you buy can get in the way when you are trying to sell to someone who has the same buying process as you. You naturally empathize and put up with price...

How will Women Entreprenuers Change the World?

More women (than men) are graduating from college, starting businesses, families.