I know someone who is afraid of driving and therefore doesn't. I can see not driving if you live in the city with public transportation. The problem, however, is that by being transported everywhere and never driving yourself you become the worst...
If Content is Currency, It's Worth Doing Right
You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penguin and Content Marketing", that should get you caught up. (or you...
Disclaimer: If your mandate is to "deliver share-holder value" or "make a paycheck", then this post is not for you.
If you have seen my LinkedIn profile, you have likely read the part that says, "Inefficiency drives me crazy, continuous and sustainable improvement is always my goal." It used to be angry, not crazy, but I've learned a few things.
Sales and marketing strategies and plans are really just the 'how- to have a conversation that develops a trusted contact'. At least they should be. For most companies, the question that their sales and marketing strategy is missing is: What do we...
What sales and marketing taught me about fishing.
The majority of metaphors you can read about sales and fishing use this in reverse; What fishing can teach you about sales and marketing. My twist is not to confuse you, merely to illustrate the...
Can your sales and marketing strategy predict the buying process?
Poor Ben. In a previous post, I started the story of Ben and his door to door sales strategy for the 'non-profit' organization he was working for. The sales process that happened...