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What sales outreach tactics work for you?

Ever wondered how many touches it really takes to convert a prospect? Most of the data suggests that anywhere between seven and twelve touches are effective, with diminishing returns after twelve. But what do these touches look like?

Inbound or outbound: What's your best choice?

So it's interesting that many people talk about: “it's either, or”. As if life was black and white and that we make decisions based completely on one or the other.