Unbound Growth Blog

#FF: Funny Friday Smarketing Lessons

Posted by Carole Mahoney  7/5/13 1:21 PM

Father O'Malley answers the phone.

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Topics: smarketing, sales and marketing alignment

Is Sales Relying Too Much on Marketing Workflows?

Posted by Carole Mahoney  5/14/13 8:17 AM

In his book "Sales Shift" (that you should be reading), Frank Belzer calls the approach of a prospect like approaching a red light. You go slow and look before advancing.

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Topics: smarketing, buyer persona

Why Is Social Media a Sales Activity, Not a Marketing One?

Posted by Carole Mahoney  4/12/13 11:51 AM

If you were to try and make me pick the best conversation I had this week, whether it was through LinkedIn, Twitter, Facebook, Quora, email, phone, on other blogs, on my own blog, or in person- I would have a hard time choosing. Clever as I may be sometimes, I have learned something from every single one.

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Topics: smarketing, sales and marketing alignment, social media, social selling, buyer persona

The Importance of Trust For Sales and Marketing Alignment

Posted by Carole Mahoney  3/27/13 8:08 AM

Is this a Question of Smarketing Ethics?

Rick sent me this story of self control and marksmanship with an itsy bitsy shooter by a woman against a fierce predator. How could such a little weapon be powerful enough to protect her? I'm sure he had his own interpretation of the lesson here, and you may have yours too (comment below to share it). Here's the story:

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Topics: smarketing, sales and marketing alignment

Can Smarketing Turn Your Business Upside Down?

Posted by Carole Mahoney  3/5/13 12:00 PM

A fellow Inbound Networker asked me some basic questions about Smarketing recently, and I promised her a blog post on the answers. After the 4th page, I thought it best to answer her questions in 2 parts. This post is part 2, for part 1, read the post on Caldwell Marketing Communications blog.

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Topics: smarketing, sales and marketing alignment, customer experience marketing

Why is a Sales and Marketing SLA Crucial for Smarketing?

Posted by Carole Mahoney  11/20/12 7:20 AM

What is a Sales and Marketing SLA?

A SLA, or service level agreement, is like a contract between sales and marketing departments or functions. It is the feedback and handoff that happen between the sales and marketing functions as a buyer enters and goes through their buying process. Below is a sample of a Smarketing SLA template that I use with clients.

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Topics: smarketing, sales and marketing alignment, sales best practices, marketing best practices

What Convergence Marketing Could Mean to Your Business

Posted by Carole Mahoney  11/13/12 2:13 PM

This is mostly an observation that I felt compelled to point out. It stems from many sales conversations, my hubby's latest college course on media convergence, and a hot new TV show that caught my eye.

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Topics: smarketing, sales and marketing alignment, convergence marketing

My 5 Not-So Obvious Sales & Marketing Reasons to go to Inbound 2012

Posted by Carole Mahoney  8/27/12 3:00 PM

Why I'm Going to Inbound 2012

As you are reading (or listening) to this blog post, I am driving to Boston for my start of Inbound 2012. Monday night is VAR night, and despite my rabble rousing, bear-poking ways in the Hubspot Partner forum, I am looking forward to heading back to visit my Beantown roots.

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Topics: inbound marketing, smarketing, inbound sales

The Only Real Rule of Inbound Sales and Marketing

Posted by Carole Mahoney  8/22/12 8:00 AM

What does customer experience mean to your business in the 21st century?

"Remember the golden rule. He who has the gold, makes the rules."

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Topics: smarketing, sales, marketing, customer personas

Smarketing Deficiency Symptoms and Their Cures

Posted by Carole Mahoney  8/14/12 1:56 PM

Do you suffer these common sales and marketing alignment ailments?

Over the past year, I have talked to dozens of marketers, sales professionals, executives and entreprenuers about Smarketing. Most agreed that aligning sales and marketing processes is an efficient and effective way to generate more revenue, improve customer experience and develop brand evangelists.

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Topics: smarketing, sales and marketing alignment

Why this blog exists.

"Experience is a hard teacher because she gives the test first, the lesson afterward." ~Vernon Law 
This blog is a home for the business growth lessons that we and our associates and clients have learned from the front lines.

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