Jane Gentry had much to say about her nightmare buying experiences that we might have a blog series.
Jane Gentry is an excellent connector with a fantastic set of skills. She's known as the CEO advisor. Jane is a business consultant for small to midsize firms handling everything from strategic growth issues to how we set those strategies. And the...
Tonya Bjurstrom and I had a fun chat about surveys because I love Tonya's latest newsletter, where she said, "When's the last time you took an online survey and thought, Wow! This is great! I feel so valued!"?
How do you start a #buyerfirst relationship with my current customers if they've already gone through a traditional sales process? Is it too late?
Rather than a linear process, I see the collaborative selling model as more layered and cyclical. Like, an onion. You peel back the layers of an onion.
Doug asked, "Can you elaborate more on improving the inbound marketing experience to make it easier for buyers to purchase –social proof"? Love this question, Doug. So, Inbound is an interesting sort of dynamic that happened over a decade ago.
It takes too long for me to personalize my messages myself. How am I supposed to meet my activity levels and book enough meetings if I'm researching every person that I reach out to?
Great question! I hear this actually a lot from SDRs that I work...
I've heard from a lot of people and from some of those that I coach is that this fear that if they do this buyer first approach and their buyer is wrong about how they're seeing their problem or categorizing the solution:
So it's interesting that many people talk about: “it's either, or”. As if life was black and white and that we make decisions based completely on one or the other.
One of the things that I love about my work is that I get to work with every level of the sales organization- from the frontline BDR to the president of the company. And not only sales organizations, but also self-employed and small business owners...
