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What Do Science, Sales, Marketing and Harley-Davidson Have in Common?

Marketing Lessons from Harley Davidson & Dr. Dave Reibstein

Last night the Maine Center for Creativity hosted a talk with Dr. Dave Reibstein (herein referred to as Dr. Dave) To be truthful, I had signed up for the talk in November and had forgotten...

Advanced Analytics & Inbound Sales: Mystery of the Disappearing Prospect

Dating, like courting prospects, is a learning process. We're not born knowing what kind of person we'll get along with. Most businesses don't know beforehand who their best customers are going to be either.

Mad Men vs. the Hybrid Inbound Marketing Agency

Are you a Hybrid or a Mad Man (or Woman)?

This past summer, I was invited to hear Lars Bastholm give a talk about the changes in the marketing agency industry. Since then, this blog post has been sitting unfinished for 6 months. Now it is a little...

What Hubspot + Performable Means for Conversion Optimization

In school, history was not my best or favorite subject. I think it had some to do with the teacher's belief that pre-hormonal junior high students could only stay alert and pay attention if the room was at a cool 63 degrees. Despite his best...

Get Intimate With Your B2B Audience: Relationship Marketing Online

I have recently come to the conclusion that there are 3 basic criteria that need to be present for me to have a good relationship with someone. Whether client, partner, spouse or friend.

Small Business Email Marketing: The Sixth Commandment

Thou Shalt Experiment

One of the simplest ways to get the most out of your email marketing campaigns is by experimenting with split testing (a.k.a., A/B testing). Systematically varying different elements of your campaign helps you learn more about...

Small Business Email Marketing: The Second Commandment

Thou Shalt Measure Your Email Marketing Efforts Ultimately, one power decides the value of almost every business activity, including email marketing campaigns: the bottom line. It's as simple as revenues minus expenses. Do you know how much...

Is your sales and marketing alignment 'Smarter Than a 5th grader'?

Ever watch that game, "Are You Smarter Than a 5th Grader?". Seems like a ridiculous concept at first right? I mean of course I am smarter than a 5th grader!