Sales techniques are about building relationships.
Every interaction your customer, clients, members, patients (whomever it is that your business exists to serve) have with you is a chance for your organization to add to the yes or no column in...
Every interaction your customer, clients, members, patients (whomever it is that your business exists to serve) have with you is a chance for your organization to add to the yes or no column in...
This might be a bit of a stretch, and it might be a bit of a rank because I am still irked by the Patriots non-win on Sunday. But in the 5 minutes of time I spent listening to post-game analysis one thing became apparent to me. The Pats played...
A marketing person asked this question on sales and marketing alignment LinkedIn group a few weeks ago. Here were some of the answers offered.
I was going to wait to post this just before you left the office, in the hopes that it will put a smile on your face. But patience is not one of my natural strengths.
Although I grew up in the height of the 80's, my typical big-haired 80's girl persona was short lived. By highschool I was a closet hippie in boots, tie-dye and gypsy skirts. My favorite music included Pink Floyd, Led Zeppelin, the...
There is some debate as to what a persona is and whether it is valid methodology to implement for marketing strategy. With the rise of social media, personas have gained some attention among...