When you outsource too much of your content creation, the main thing you risk losing is your personal connection to your customer.
- Your voice, tone, style is lost and you look and sound like everyone else in your industry. (this is also the...
Father O'Malley answers the phone.
If you were to try and make me pick the best conversation I had this week, whether it was through LinkedIn, Twitter, Facebook, Quora, email, phone, on other blogs, on my own blog, or in person- I would have a hard time choosing. Clever as I may be...
One of my contacts sent me this story of self control and marksmanship with an itsy bitsy shooter by a woman against a fierce predator. How could such a little weapon be powerful enough to protect her? I'm...
A fellow Inbound Networker asked me some basic questions about Smarketing recently, and I promised her a blog post on the answers. After the 4th page, I thought it best to answer her questions in 2 parts. This post is part 2, for part 1, read the...
You have likely heard all about content marketing and how crucial it is to SEO now. If you haven't, do a quick search on "Google Penguin and Content Marketing", that should get you caught up. (or you...
Disclaimer: If your mandate is to "deliver share-holder value" or "make a paycheck", then this post is not for you.
This is mostly an observation that I felt compelled to point out. It stems from many sales conversations, my hubby's latest college course on media convergence, and a hot new TV show that caught my eye.
Over the past year, I have talked to dozens of marketers, sales professionals, executives and entrepreneurs about Smarketing. Most agreed that aligning sales and marketing processes...