Blog Cover Image 1

Mastering the sales hiring marathon: tips for success

I remember the moment our hiring process took over my life.My desk was covered in resumes. Interviews filled my calendar. Assessments waited to be scored. What should have been a simple step in growing the business felt exhausting.

Sales Recruitment Mistakes: Avoid these costly errors

Sales hiring mistakes rarely announce themselves.They don’t show up as a single failed deal or a missed quarter. They surface slowly—in stalled pipelines, unreliable forecasts, team friction, and leaders spending more time managing issues than...

Sales, AI, and what still matters most

Every few years, sales gets declared dead.  The internet was supposed to eliminate salespeople.

Even the Best Sales Hires Fail Without the Right Coach

You’ve done everything right.You’ve defined the role for success, used data and metrics to make objective hiring decisions, and even built an onboarding program focused on your buyer—micro-chunked so new reps can easily learn and apply it.

Cognitive dissonance and your personally meaningful goals

Harnessing Cognitive Dissonance for Sales SuccessIn the sales world, small business owners, sales professionals, and sales leaders often encounter a fascinating psychological phenomenon known as cognitive dissonance. This concept revolves around the...

How to keep our teams motivated

How do we keep our teams motivated and accountable?

How the choices we make impact us

It has been a week of sharp contrast for me. I spent most of the week celebrating our fourteenth wedding anniversary with my husband. That's another story.

Do surveys help your buyer feel valued?

Tonya Bjurstrom and I had a fun chat about surveys because I love Tonya's latest newsletter, where she said, "When's the last time you took an online survey and thought, Wow! This is great! I feel so valued!"? 

When blocking time doesn't work for you

I was talking with one of my coaching clients earlier today. And he said: “You know, I blocked my time to do these things on my calendars. But for whatever reason, it doesn't seem like I actually do those activities in the time that I blocked for”.

Not booking meetings? Try doing better research.

It takes too long for me to personalize my messages myself. How am I supposed to meet my activity levels and book enough meetings if I'm researching every person that I reach out to? 

Great question! I hear this actually a lot from SDRs that I work...