I was not sure where to start with this week's post- most of the time my posts are inspired either by questions clients ask me, questions clients should be asking me, or recent trends and topics that I have read elsewhere (that I either agree with...
"Conversion optimization, what is that and what is the point?" was a question recently posed to me. I love it when people want to get down to the basics and find out not just the what, but the why. A simple question deserves a simple answer. So...
The first step for any internet marketing campaigns is to set your objectives. What do you want your website, email, blog, or pay-per-click campaign to accomplish? Are you looking for new leads, trying to populate a webinar, increase the sale of a...
