What is Facebook Places?
Facebook has recently launched a new Application called Facebook Places, a location based app that utilizes your cell phone to allow you to let your friends know where you are based on your GPS location.
Criticism of Customer Personas in Online Marketing
Mr. Spock, Are Personas Practical and Logical?
"No one can guarantee the actions of another." -Spock, "Day of the Dove", stardate unknown
Are Customer Personas a Valid Marketing Methodology?
There is some debate as to what a persona is and whether it is valid methodology to implement for marketing strategy. With the rise of social media, personas have gained some attention among...
Step 2: The (Action, Conversion, Marketing) Plan
Putting the map together to navigate safely to your destination.
Anything worth doing is worth doing right, or so my mother always told me. Little did I know how then that advice would guide (almost)...
I drive a lot, and some of the ways that I amuse myself is reading vanity plates in traffic. Some have humored me and I have even taken pictures of a few. (like the guy in the convertible mustang who had the plate "NOWIFE". I sent that one to my...
Anyone looking to sell their product or service online will find that their research will always start with a key word or key phrase analysis. A good key phrase analysis can tell you not only the key phrases that your potential customers are using...
It seems that everyone is talking about investing more in marketing during a recession. Since early 2008, leading bloggers and organizations have been telling businesses that they should be spending more on marketing in a recession. On the surface,...
