The effect of culture on content and why it is crucial for inbound success.

Creating content that speaks to buyers hearts and minds on a consistent basis is a bear of a job. In fact, it is too much for any one person to do alone. And that is a good...

When you outsource too much of your content creation, the main thing you risk losing is your personal connection to your customer.

Creating the content that you audience wants to read, see, hear or watch isn't easy for anyone, even the ones who live it and breath it on a daily basis. Corey Eridon, Inbound Marketing Content Manager at HubSpot, is certainly one of those people.

1. if you do it alone.
2. if you aren't inspired.
3. if you have a thin skin.
4. if you are a perfectionist.
5. if you expect immediate results.

How Stephen King Might Create Buyer Persona Profiles

Buyer persona profiles seem to be in fashion these days with the push for content marketing to become relevant and compelling, not keyword stuffed and boring. Creating content, whether that is...

Earlier this week, I read and commented on a blog about how content marketing just doesn’t work.  This blog author had some very valid points.

“Content is King.”

We’ve been hearing this phrase since 1996 when Bill Gates first predicted that success on the Internet would be in the form of sharing information and entertainment. This one motto has been a driving force behind the growth of...

It’s easy to fall behind on producing fresh, custom web content.  I write and edit blogs and websites for a living and it’s tough to set aside time for my own content writing (let alone create a content library). But if you’re serious about...

Your marketing plan includes blogging, but you sit down and stare at your computer screen and you are transported back to Freshman English Class, a blank white page stares back at you, and your mind goes blank.  Sound familiar?