When we were deciding on a name for what it is that we do, it was difficult. It's doing what it takes to help your buyer's buy the right thing. So what does that mean?
At 710 Studios, we've had times where we have wondered if everything was still plugged in over there at HubSpot. We wrote what we thought were some really good articles, shared them everywhere we could on social media, and then....crickets. Doesn't anyone appreciate BUSINESS BLOGGING LESSONS FROM MAINE LOBSTERMEN? (Give it a chance, it's a good article!)
Especially, when you are new to Inbound, you can't just wait for people to come to you. Sorry! Yes, that's the Inbound way, but even HubSpot admitted that sometimes that's not enough by introducing at INBOUND15 a paid ads manager feature in their tool. They aren't suggesting spammy ads to sell your stuff, but instead, promoted posts to chauffeur people to your best content.
There is another way, however. Rick has ingrained in me post content online and go out to find people in real life to share it with, then write about what you experienced in real life, and share it online. It's a continuous cycle. So, DOES INBOUND HAPPEN ONLINE OR IN-PERSON?
At INBOUND15 last week, while walking to Carole's session in room 156, The Rules of Inbound Engagements for Sales, I walked past about 100 people waiting in line for a session in room 160. I thought to myself there is no way they are all getting in. I got to room 156 about 15 minutes early said hello to Carole and the rest of the team. This was a big room and was about half full at that moment. 
With 10 minutes to go, I asked Carole if she'd like me to go out into the hallway and start corralling people into the room. I walked out to a somewhat empty hallway at this point but looked down the hall, and the line to room 160 appeared to be just as long as when I first walked by. I made my way to the front of that line to see who was speaking at that session, and an attendee started throwing his hands in the air exclaiming sarcastically, "Great! This one is sold out. I'm glad I waited in line all that time."
I'm not sure what came over me, but I started announcing to the crowd, "Folks, this session is now sold out. Everybody head down to room 156- The Rules of Inbound Engagement... It's probably a better session anyway." I then started walking back, waving my hands gesturing everyone to follow me. "Follow me, folks. This session is sold out. Still room for The Rules of Inbound Engagement."
I turned around and holy shit! Like 50 people were following me! Weeks were spent promoting the session online, and for the people already in the room, that must have worked. HubSpot preaches putting relevant content in front of people where they are looking for it, and as it turns out, these people happened to be in the hallway.
A marketer would have tweeted that there was still seats available in room 156 #INBOUND15. But a person talking to other people helped filled the room. Which one do you need for your business?
Hecklers row from @icarolemahoney sales session @ #INBOUND15 pic.twitter.com/i5hmEnH2ll
— Joseph Jerome (@WebInbound) September 11, 2015
