Determining your business objectives and deciding which target markets to pursue can sometimes feel like a game of chance. We don't want to miss any opportunities, and so the temptation is to say yes to everything. "Fake it till you make it." But what is the real cost of pursuing every opportunity that may present itself?
Topics: buyer persona, marketing strategies, marketing plan
I happened to catch an article from the NY Times from a connection on LinkedIn titled, "A Theory of Everything." The author basically sums all the recent riots, government overthrows, protesting and revolutions in one slogan from an Israeli middle-class uprising: “We are fighting for an accessible future.” Mr. Friedman goes on to detail why he thinks that "a lot of middle- and lower-middle-class people now feel that the “future” is out of their grasp."
Topics: sales, sales and marketing alignment, marketing strategies, sales and marketing revolution
Marketing strategies both on- and offline can be described as in a state of utter unpredictability these days.
Topics: marketing, marketing strategies
