Why prioritize your markets in your marketing plans?
Determining your business objectives and deciding which target markets to pursue can sometimes feel like a game of chance. We don't want to miss any opportunities, and so the temptation is to...
I happened to catch an article from the NY Times from a connection on LinkedIn titled, "A Theory of Everything." The author basically sums all the recent riots, government overthrows, protesting and revolutions in one slogan from an Israeli...
Marketing strategies both on- and offline can be described as in a state of utter unpredictability these days.
