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Jess Stark

Recent Posts

Social Networking for Business: Where To Start

Business Networking is Essential

According to Harvey Mackay in Dig Your Well Before You're Thirsty, building your network is the most important thing you can do for your business presence.  It can make or break you. 

Why Spock Would Have Mind-Melded Twitter, Facebook and LinkedIn

Last week, the HubSpot Unicorn posted wise words from the most logical source there is: "The miracle is this - the more we share, the more we have."

Is Content Marketing taking the throne?

“Content is King.”

We’ve been hearing this phrase since 1996 when Bill Gates first predicted that success on the Internet would be in the form of sharing information and entertainment. This one motto has been a driving force behind the growth of...

Are you taking your marketing strategy seriously?

This blog was co-written by Jess Stark and Cheri Gaudet.

3 Ways to Stay On the Content Writing Wagon

It’s easy to fall behind on producing fresh, custom web content.  I write and edit blogs and websites for a living and it’s tough to set aside time for my own content writing (let alone create a content library). But if you’re serious about...

Using LinkedIn for SMarketing

Are your Marketing and Sales Synchronized?  In many cases, they aren't, but when they DO learn to work together, you get amazing results!

Explaining Inbound Internet Marketing to a 5 year old

My oldest daughter, 5, is very curious. She is usually most curious when I am trying to work. Recently she overheard me describing how search engines find content to a client, and said, "Why do you work with spiders?"

Lead Nurturing one Crumb at a Time

What can Hansel and Gretel teach us about lead nurturing?

Hansel knew that without a trail to follow home, he and his sister would easily get lost in the woods.  The same thing can happen to your prospect.  With a flood of emails coming into his...

Learning How to Ride the Lead Nurturing Bicycle

What is the Lead Nurturing Bicycle?

Lead nurturing is a lot like learning to ride a bicycle. You have to take it in steps.

The first time you get on a bike, you won't be able to win the Tour de France. The same goes for lead nurturing - you're...

Inbound Marketing in The Netherlands: Colt International [Case Study]

Today's post is a guest post from Robbert van den Heuvel, owner of the first Dutch Certified Hubspot Partner: Heuvel Marketing. Heuvel Marketing is working closely with other European agencies to assist international companies with the...