Relax! Internet Marketing is just another tool that helps you communicate with your customers. The difference is that your customer has the option of communicating back, which makes it even more valuable.
So how do you use it effectively, without it taking time away from your business?
LearnYou have many marketing tools available to you: your website, email marketing, your company's blog, press releases, and social media are all tools that can be used to connect with your customers. When you create your internet marketing plan, you can decide which combination of these tools work best for you. You don't have to use them all!
Explore, Join and Listen
Social media is a tool, like any other. Find and follow people tweeting about your area or industry on Twitter. Join some appropriate Facebook or LinkedIn groups that include your target audience. Listen! Add to the conversation when you have valuable information to share. This doesn't need to take more than 20 minutes of your time.