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Saving the ta-tas: A Missed Opportunity for Public Health Relations?

Posted by Carole Mahoney on 10/24/11 2:59 PM

Pay per click advertising to promote breast cancer awarenessUnless you are color blind, as we near the end of October, you can not miss the color pink everywhere this month. It is Breast Cancer Awareness Month, and as a woman-owned business that knows social media is changing everything, we feel it is important to support this cause.

Unlike the NFL with their pink cleats and hats or the companies who are able to donate proceeds from product sales to their chosen breast cancer awareness fund - we would like to offer some valuable information to the health care providers at women's health centers who provide the vital service of mammograms.

Or really, we would like to ask a question.

WHERE are you?

Why isn't your women's health center using pay per click advertising on Facebook to promote mammograms? Should  the point of raising awareness to enable the aware take action?

Just taking a WILD guess that perhaps the 2.5 million fans of the Breast Cancer Awareness Page may be interested in finding a local place to have a mammogram done for themselves or someone they care about.

An opportunity to reach millions

Because we are such curious cats, we checked to see how many women (over 30) in the US are currently a fan of or are talking about breast cancer awareness on Facebook. Approximately 4.3 million women.

And don't forget the men! (Because men have breasts too, or they know some breasts that they care about.) You add an additional 893,000 people.

That seems like a significant missed opportunity to us, and what is worse is those numbers are the tip of the iceberg.

"The great aim of education is not knowledge but action," Herbert Spencer said. Awareness campaigns have done a great job increasing knowledge. Time to drive people to action.

Free webinar: How social media is changing breast cancer education and treatment

Tomorrow, October 25, Healthworks Collective is offering a free live webinar on the role of social media in changing the conversation about breast cancer. If you work for a women's health center, consider attending and writing down a few action items. You can put them into practice not only during the closing days of Breast Cancer Awareness Month, but the rest of the year as well.

Topics: internet marketing, Pay per click, PPC